Within 6 days of its arrival on YouTube, the trailer of Velai Illa Pattadhaari has crossed 1 million views and it’s still counting. The official channel of Dhanush’s Wunderbar Studios has already become the highest subscribed YouTube channel among all production houses in Kollywood, with the highest being AVM Studios with nearly 20,000 subscribers.
This feat is achieved through Dhanush’s collaboration with Chennai based YouTube multi channel network & digital distributor Divo. “The channel’s performance has been unprecedented with such limited content, and in coming days we can expect more content like a promo song shot featuring Dhanush & Anirudh, video songs from the movie and few TV spot ads lined up to come in the channel,” says the spokesperson from Divo.
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