According to the latest reports in the industry, Thalapathy Vijay’s Varisu has been the hot cake in the market, with its satellite and digital rights sold for a biggie. The film’s satellite rights have been sold to Sun TV for a price of 50 crore, with the digital rights to Amazon Prime for 60 crore.
The film’s buzz has been building up steadily, as it gets closer to its shoot wrap. The film’s release is scheduled for Pongal 2023, with the team being confident of bringing up the hype to the zenith by that time.