Tamannah launches new online jewellery venture

Tamannaah Bhatia, who has a penchant for unique and elegant jewellery, has now decided to take this passion to the next level. The actor along with her father, Mr.Santosh Bhatia has successfully launched her own online jewellery line venture- ‘www.witengold.com’. The website has gone live on the 20th of April 2015,which marks the auspicious beginning of Akshaya Tritiya.

“Jewellery designing caught my fancy at an early age as my father is also into jewellery business. I liked what I designed initially and that encouraged me to venture into it further”,said Tamannaah Bhatia who is also the Creative Head of witengold.com. “The beauty of my collection is that it defines today’s woman. The pieces will be stylish and contemporary and will comprise of exquisite designs apt for all occasions”, she added.

“Witengold.com has an in-house design team with Tamannaah Bhatia, herself, at its helm. From world class jewellery designing, to manufacturing and marketing set-up, Witengold.com does all functions in-house thus enabling them to save costs in the entire value chain. This in-turn lets the brand provide designs at an affordable rate,” reads an official note.