Riyaz – Yokesh: Persons behind the successful CTC Media Boy agency!
A film has to reach audience wider even-though if it has an extraordinary content and applauded by critics. Here comes the promotions then! Lot companies have come out with various promotional activities/events to make a mark about their respective films. But since many in the production team are held up with other works related to their movies, the promotions have been started to handle by various agencies for a better reach.
Expanding this to the large scale, Riyaz along with his partner Yokesh Krishna (Founder of MediaBoy Ads) started their promotional venture commonly called CtcMediaboy.
Riyaz opens up how his team promote films adding everything starts from the day of Pooja. Photos to trend online, announcement to make headlines, single tracks, audio launch events, press meets will follow the steps by step makeovers in promotions.
More than 150 movies has been promoted by this team, which includes the biggest Blockbuster of Tamil cinema Baahubali, Pariyerum Perumal, Ratsasan, 96 and many more. Vijay Sethupathi’s Production venture Merku Thodarchi Malai reached a huge audience and marked a good number in the box office, thanks to this team for being the backbone in the promotions.
We promote the movies in all types of digital platforms to reach the max number audience. The major role in digital marketing is planning, because we need to schedule the prime time for the trailer or teaser release, says Riyaz.
Riyaz also has shared screen space in Naanum Rowdy Thaan and Eetti.
Alongside these, CTC Mediaboy has also grabbed recognition in Zee Tamil Awards and Black Sheep Digital Awards as Best Social Marketing for the calendar year 2019.
