Rajinikanth’s request to film critics, producers and distributors

Superstar Rajinikanth has requested film critics to communicate their thoughts about a movie in a dignified tone and not pass any hurtful remarks.

“Making films is our responsibility. Reviewing movies is your duty. But, how you communicate while criticizing a film is important. Don’t pass any hurtful remarks. I would request you to use proper words while registering your thoughts on a movie,” said Rajinikanth at the audio launch of Neruppu Da. 

Rajinikanth also said producers should not be self-centric and requested distributors to analyze the business risks involved in acquiring rights for a movie.

“A producer should sell his movie keeping in mind that all the stakeholders involved should earn profits. They should not be self-centric.  A producer is bound to market his product with innovative gimmicks and quirky selling techniques. But, distributors and exhibitors should not fall prey to it. Don’t buy a film for exorbitant prices and crib about losses post the film’s release. That’s wrong. So, before acquiring a project, take advice from experienced trade pundits in the industry and analyze the risks and business propositions thoroughly,” he added.

Vishal said critics should give three days time before a film gets reviewed. “I understand that reviewing a film is your freedom of expression. Everyone is entitled to their opinions. But, give a film its breathing time. Please review a film on the fourth day of its release. Let the movie be for three days at least.”