Parthiban who wields the megaphone for Kadhai Thiraikadai Vasanam Iyakam is leaving no stone unturned and has been coming up with innovative and quirky thoughts to make the film a big success. He has been roped in a lot of famous actors and actresses for brief cameo roles in the film. It includes Amala Paul, Arya, Taapsee, Vijay Sethupathi, Vishal, Sivakarthikeyan and many others.
The latest addition to the list of ingenious things Parthiban has done for the film is its audio launch invitation. The invitation is in the form of a spirally-bind diary sans any title name. It has “A film without a story” as a primer for the audio launch. The diary has a lot of blank pages and then followed by threadbare candid pictures of actors who have been part of the film and lyrics of all songs and crew members. It has really caught everyone’s attention in the industry and turned the spotlight to Parthiban. The music for the film is composed by Alphons Joseph, the Malayalam composer-singer who sung the classic ‘Aaromale’ in Vinnaithaandi Varuvaayaa.