Kanguva - From Nov 14th

Lyca sponsors Arya’s London cycling race

Lyca Productions has sponsored Arya’s cycling race in London. Arya took to Twitter to share the news where he was seen sporting a 2.0 movie poster featured t-shirt.

It must be noted that Arya and director Jeeva Shankar of Yaman fame were earlier in talks for a project to be bankrolled by Lyca Productions. Arya passionate cycling skills and Lyca’s marketing technique seem to be a perfect blend to kickstart the first official celebrity promotion for Rajinikanth’s 2.o. 

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