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Lyca sponsors Arya’s London cycling race

Lyca Productions has sponsored Arya’s cycling race in London. Arya took to Twitter to share the news where he was seen sporting a 2.0 movie poster featured t-shirt.

It must be noted that Arya and director Jeeva Shankar of Yaman fame were earlier in talks for a project to be bankrolled by Lyca Productions. Arya passionate cycling skills and Lyca’s marketing technique seem to be a perfect blend to kickstart the first official celebrity promotion for Rajinikanth’s 2.o. 

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