The makers of Kaththi have adaped the approach of Anjaan and Kochadaiiyaan team by kickstarting its promotional campaign for the film. The team has launched a 3D Android Game based on the film. There are three modes in the game and interactive graphics of the characters were designed by the team. Fans have already started playing the game and spreading good word about it.
Earlier makers of Suriya’s Anjaan also commenced their promotions by launching a game and so did Rajinikanth’s Kochadaiiyaan. Directed by AR Murugadoss, the film has Vijay in a dual role and Samantha Ruth Prabhu playing the female lead.