The makers of Karthik Subbaraj’s ‘Iraivi’ have launched an innovative promotional branding for their project, which is all set to see the light of day on June 3rd.
The clips and various video promos of the film will be available for customers traveling in Chennai autos through the LED panels installed there.
“This is a first-of-its-kind promotional activity for a film in South India. The Sight Media is happy to associate with KR Films, who is distributing Iraivi in Tamil Nadu. The auto LED branding is a great way to reach out to target audiences,” says Lokesh Jey, CEO of The Sight Media.