The much-anticipated trailer of Vikram – Shankar’s I was released last night amidst unprecedented fan frenzy. The trailer has accomplished a phenomenal feat now by blazing past 1 million views within 19 hours, a record for any South Indian film. It is inching towards 30K likes and the subscribers of the Aascars’ official YouTube Channel, where the trailer was uploaded, has doubled from 9000 to 20000.
Directed by Shankar and produced by Aascar Ravichandran, the film has been certified U/A and the makers are planning to appeal to the revising committee. It is all set for release on January 9th, 2014, a week before the week-long Pongal festivities begin.