Producer Aascar Ravichandran, best known in the industry for his reticence, says his upcoming extravaganza I is a universal film like Jurassic Park and The Terminator. He adds that 30% of the film has been shot in China. “It has an unusual script and extraordinarily shot songs and fight sequences, and many surprise elements. Earlier, people used to watch movies for the heroes but now they have many other options. If a film is good, it will run, if it is not good, it won’t. The language is not important,” he raves.
Meanwhile, Anil Thadani of AA Films, who has bought the distribution rights for North India, says he is confident of the film’s success. “I could be a wake-up call for a lot of people. We are treating ‘I’ like a proper Hindi film, and not a dubbed film in terms of promotions. I have seen the trailer and a couple of songs, and I was blown. To conceive of something the way Shankar has and to show it on the screen so convincingly is awesome. The number of screens for ‘I’ will depend on the reactions to the Hindi songs and the promos, but the movie has the potential to go very wide,” adds Thadani who is currently busy organizing the film’s promotional events in Mumbai.