Jaya TV, who owns the satellite rights for the spectacular I audio launch, is planning to telecase the function on the auspicious occasion of Ayudha Pooja on October 3rd. The starry event was attended by kingpins like Rajinikanth, Arnold Schwarzenegger, Shankar, Vikram and also the entire crew of I were present. While Vikram appeared in his beast getup and grooved for the song Ennodu Nee Irundhaal, AR Rahman performed a foot-tapping fusion from his repertoire with Shankar.
While a bunch of builbuilders performed for Shankar – ARR hits followed by an emotional rendezvous with Arnold for few mins, the ten-minute making video added grandeur to the already glittering audio launch. The event will be either be aired on Ayudha Pooja day or split into two slots for Gandhi Jayanti and Ayudha Pooja.