Grand USA Release of Kochadaiiyaan and Vikramasimha
There are Heroes, There are Super Heroes, but there is only one
SUPERSTAR RAJINIKANTH and his film releases in 2 days!!
The magnum opus feature film “Kochadaiiyaan – The Legend” starring the emperor of Indian cinema Rajinikanth and the reigning Queen of Indian Cinema Deepika Padukone, is set to blaze a trail globally in cutting-edge Motion Capturing with Photorealistic Technology. ATMUS Entertainment is proud to acquire the USA theatrical distribution rights of the Tamil & Telugu versions of the film. Telugu version is coming as Vikramasimha. The movie is releasing worldwide on 23-May-2014 with 3D Premieres in USA on 22-May-2014.
Referred to as India’s first of its kind, Kochadaiiyaan is the first Indian film to use full performance capture in its production process, a workflow that was pioneered and optimized on James Cameron’s Avatar, in less than 5% budget of Avatar.
Director Soundarya Rajnikanth Ashwin has explored the use of full performance capture in Kochadaiiyaan in its full magnitude. The film’s uniqueness also stems from the fact this project combines many modern-era technologies to aid in visual storytelling and bring to life mythological India. The Indian film industry has lauded Soundarya’s effort. Soundarya R Ashwin was honored for Technical Innovation in film at the NDTV Indian of the Year awards.
South Indian megastar Rajinikanth is cast as the archetypal superhero in the epic dramatization of good versus evil. He performs a dual role with the reigning Queen of Indian Cinema Deepika being paired opposite the younger character. They are joined by current and veteran stars of North and South Indian Cinema such as Jackie Shroff, Shobana and R. Sarathkumar for a global, Pan-Indian cinematic treat. The film is written by ace director K S Ravikumar with music by A R Rahman.
India’s first Photorealistic Performance Capture film “Kochadaiiyaan – The Legend” is not only set to transcend boundaries creating a market first in the realm of world cinema but will cement Indian Cinema’s place indefinitely within the global film fraternity.
Expectations for Kochadaiiyaan are sky high since this is Rajini’s first film after a long gap due to his illness. The superstar’s last outing “Endhiran” (Robot) was released in 2010 and it was one of the highest-grossing Indian films. There is a huge demand for the screening rights. This is the first time we have large theater chains competing to screen this movie. The movie is sure to entertain the overseas audience and the drive to the theaters is worth.
ATMUS, with its marketing partner AZ India Media is taking every efforts to make it a biggest South Indian release in the USA. As of now for Tamil version, 103 theaters confirmed, 7 theaters in pending confirmation. It will make it 110 theaters. 88 3D Screens Confirmed, 7 unconfirmed theaters are all 3D screens, which will make it 95 3D Screens. 69 2D Screens Confirmed. 157 Screens confirmed, 8 more possible, make it 165 Screens.
