Over the recent days, distributors round Tamil Nadu have revolted over the losses incurred by big films for the past six months, and the results of the same.
However, he has been in praise of two production houses – Lyca Productions and Fox Star, who have got rid of the MG (Minimum Guarantee) strategy and are adopting new techniques to make their films reach out to different parts of the state. Subramaniam said that Lyca has been following this note from the beginning and have always stressed on screening their films only in good theatres.
This in turn has led to a successful run for their recent release Yaman which starred Vijay Antony.