In an effort to offer viewers varied entertainment, COLORS Tamil, state’s youngest GEC is all set to ramp up its weekend primetime content with the world television premiere of blockbuster Tamil movies. Bringing to television screen a fresh cinematic experience for the first time, the channel is set to offer an impactful line-up of movies for its viewers every Sunday starting from 7th April 2019.
Kickstarting the journey in a grand manner, the channel is set to premier blockbuster period-action film K.G.F – Chapter 1 Tamil version at 4:30 PM. Commenting on the announcement, Ravish Kumar, Head – Regional Entertainment, Viacom18, said “In a year of COLORS Tamil launch we have attained a strong impression in the Tamil GEC market, thanks to our differentiated, disruptive content strategy. Our steady viewership, which predominantly is contributed by viewers in the age group of 30 years and below, has helped us constantly innovate and provide an edge on the content front. Keeping this in mind, we are happy spruce up our weekend prime time slot by premiering blockbusters movies, which we are confident, will drive exponential growth for the channel.”
Directed by Prashanth Neel, the critically acclaimed movie – K.G.F Chapter 1 trails the journey of Krishnappa ‘Rocky’ Bairya fondly knows as Rocky Bhai (played by Yash).