It’s been just a week since six emerging producers joined hands and floated a distribution-cum-marketing house titled Dream Factory. Now, actor-director Cheran has taken the plunge to tackle bottlenecks in distribution and marketing through his C2H (Cinema To Home) which “aims to help and maximize the revenue with the use of latest technology and unique distribution network.”
“With C2H Network, producers can release their movies in multiple platforms such as DTH, SETTOP BOX, ONLINE, MOBILE APPS and DVD apart from their theatrical release which can yield additional revenue to them. C2H Networks along with DVD Bazaar has created a strong network of 120 distributors and 6000 dealers in 33 districts spread across 385 Taluks of Tamil Nadu in order to distribute movies at an instant to audience of Tamil Cinema,” says a press release from Cheran.
“C2H Network is working closely with DTH and SETTOP BOX operators on a mutually beneficial revenue sharing model to deliver movies to 55 Lakh Tamil subscribers across India. We have also built online streaming and mobile apps for viewers across the globe to view their favorite movies at comfort of their own with Pay Per View options,” the press release added.
Only Kollywood wishes Cheran and team for embarking on a new journey in a road less traveled.