Anjaan Movie Preview
After beatified by the phenomenal success of Singham 2, Suriya is gearing up for the release of his gravely-anticipated Anjaan, directed by Lingusamy and jointly produced by UTV Motion Pictures and Lingusamy’s Thirupathi Brothers. Here is our comprehensive preview and in-depth primer of the film.
Cast: The film has a stellar lineup of supporting actors apart from the lead actors, Suriya and Samantha. Bollywood actors Manoj Bajpai, Vidyut Jamwal, Dalip Tahil and Asif Basra play important roles. Brahmanandam and Soori will provide comic relief. Bollywood hotties Chitrangada Singh and Maryam Zakaria appear for a special song each.
Suriya and Samantha: With a stylish-looking Raju Bhai and an innocent-faced Krishna, Suriya essays a double role in Anjaan. And with Santhosh Sivan’s visuals, the film looks highly colorful going by the first looks promos and the trailer. Samantha as Jeeva looks smoking-hot and seductive. On her sudden changeover from ultra-conservative to ultra-glamorous role, “A lot of dailies and websites wrote that I cannot fit into glamorous roles. It’s certainly a conscious decision I took for Anjaan to prove that I can do all kinds of roles. So, that’s why I made this choice. Now, may be I will go back to what I like doing best” says the svelte beauty.
Lingusamy: More than anyone associated with the film, Lingusamy badly needs a success to prove his potential. His last outing Vettai did not go down well in the box-office and he will be waiting with bated breath to prove a point here. He has promised that Anjaan will be a Suriya special.
Yuvan Shankar Raja: This year has not been so kind to Yuvan. His albums were quickly written off before Anjaan hit the stands. The composer will be looking forward to the film with anxiety. Known for his lovely collaboration with Lingusamy, Yuvan made an assuring comeback with Anjaan. We rated the album 3.25 stars out of 5 and here is our review.
Duration: The film’s duration is 170 minutes. It, certainly, looks lengthier but editor Anthony promises “the film will be racy and fast-paced”
Screens Count: Suriya’s biggest market in Andhra Pradesh and Samantha’s purple patch in Tollywood has made sure the film is releasing in more screens there than in Tamil Nadu. The film, both versions combined, is releasing in nearly 1400 screens worldwide, biggest ever release for a Suriya film. It is releasing in Chennai alone in nearly 40 screens, a number greater than Rajinikanth’s Sivaji. It is also Suriya’s largest release in USA with 65 screens.
Premieres: The film is all set to premired in various countries across the world. The team has associated with SIIMA awards for a special show tomorrow (August 14th) in Kuala Lampur, Malaysia. Premiere shows are also scheduled in Dubai, Switzerland and other countries.
Digital Revolution: Anjaan will be the first south Indian film to release only in digital worldwide, a calculated and well-thought strategy to combat piracy. “Anjaan will be the 1st high budget film with a Huge Star, which will release only through Digital Screens. No Physical Print is allowed for the film’s screening anywhere in the world. Having shot the film with 6K resolution quality, we want only digital. This ALL digital projection of ‘Anjaan’ will also enable us to easily find where the piracy has emanated from through special codes in each print. The movie is copyright protected through digital cinema projection across the world. In theatre recording of the film is illegal/ punishable,” explained UTV’s south chief G. Dhananjayan.
Meticulous and thoughtfully carried-out marketing strategy: The film’s marketing is a case-study in itself. The makers, spearheaded by producer Dhananjayang, staged their marketing plans in a phased manner and synchronized it perfectly to make sure that the film stays in the minds of audiences time and again. Inviting fans to the functions, capitalizing on mobile gaming with a dedicated game for the film, catering to the grassroots of the state with a special issue of a Tamil magazine – they have definitely ticked all the boxes for a successful marketing. And the outcome is commendable with extra-ordinary pre-release buzz generated for the film across the board.
Interesting anecdotes from the film’s teaser success meet – READ HERE
Highlights of the audio premiere – READ HERE
Our exhautive analysis and dissection of the trailer – READ HERE
Our Interview with Samantha Ruth Prabhu, the reigning queen – READ HERE
Anjaan Trailer – It has already clocked 1.4 million views and still counting!
Ek Do Theen Video Song
https://www.youtube.com/watch?v=6pEwPSwpPuc