No audio launch for Beast, team to stick to social media promotions?

In what could be a shocking turn for the fans, it looks like Sun Pictures will not be having an audio launch event for Thalapathy Vijay’s mega biggie Beast which is all set to release in theatres next month. The team is likely to go with a soft launch and concentrate on social media promotions for the film.

Beast will hit the screens on the 13th of April, and an official word on the release date will arrive soon. The Nelson directorial is already flying high thanks to the success of the first single Arabic Kuthu composed by Anirudh.