Darbar: With 10M views, Chumma Kizhi becomes the most viewed South Indian song in 24 hours
Darbar single track, Chumma Kizhi sung by SPB and composed by Anirudh Ravichander has become the most viewed south Indian song on YouTube in 24 hours with a massive 10 million real-time views, combining all 3 versions. In Tamil alone, the track has registered 8M+ views in a day, which is also the highest ever for a Kollywood film.
It's getting bigger & bigger every second 🤩
Consolidated 10 M+ Real-time views for #ChummaKizhi 👌🏻😉 Highest ever for a South Indian song in 24Hrs! 🔥
▶https://t.co/SSjYsLcRKM@gaana ▶ https://t.co/wk2TJOotqG#DARBAR @rajinikanth @ARMurugadoss @anirudhofficial #SPB sir 🎶 pic.twitter.com/QzYrHR5brZ
— Lyca Productions (@LycaProductions) November 28, 2019
Directed by Murugadoss and produced by Lyca, Darbar stars Lady Superstar Nayanthara as the lead heroine. Rajinikanth is playing the role of a cop in the film, which is gearing up to hit screens for Pongal 2020.