Vikram’s I beats Rajinikanth’s Enthiran in AP; sold for 30 crores

Directed by Shankar, the magnum-opus I is the talk of the tinseltown right now. The latest news is that the film’s dubbing rights in Telugu (Manoharudu) have been sold for 30 crores, the highest ever for any Tamil film dubbed in Telugu. Earlier, Rajinikanth – Shankar’s Robot was sold for Rs. 27 crore. Now, I has set a benchmark for others to surpass. Ever since Ascar Ravichandran showcased the teaser to Telugu media at his house in Chennai, there has been an intense competition among Tollywood producers and distributors to buy the dubbing rights for the film.

Reports say NV Prasad of Mega Super Good Films has purchased the dubbing rights and the film is likely to be released in large number of screens for Diwali since all Shankar films have done overwhelming business in Andhra Pradesh. Meanwhile, the spectacular audio launch of the film will happen in Chennai on Sep 15th with Arnold Schwarzenegger will be gracing the occasion as the chief guest.